Hi, I’m Emily Caruso—writer, creative lead, and big believer in the power of clear, bold storytelling. I have over a decade of experience in content marketing, copywriting, and creative production. I’ve worked with brands in the CPG, beauty, food and beverage, and lifestyle sectors. I helped them shape their voice, sharpen their message, and connect with their audience.
I’ve led projects from the initial brainstorm to final delivery. I oversaw tasks such as writing scripts, directing shoots, and styling sets. I also managed timelines and ensured every word and visual element earned its place. Whether it’s a social campaign, brand refresh, email flow, or digital product, I bring a strategic mindset and a hands-on approach that makes ideas real.
Though my resume doesn’t list “beauty industry lifer,” this industry is in my DNA. My family ran salons. My dad worked in beauty advertising. I’ve spent my life immersed in the creative energy of this world. That early exposure gave me a deep respect for craft, aesthetics, and the stories behind every brand.
Clients and collaborators know me as someone who brings a balance of warmth and precision. I’m easy to work with and quick to catch a brand’s tone. I am always focused on what actually works. If you’re looking for content that’s thoughtful, expressive, and built to perform, I’m your person.
Let’s bring something good to life.
Brands I’ve worked with:
Professional Skills
- Copywriting (brand voice, UX, editorial, advertising, product)
- Content strategy and planning
- Creative direction for marketing campaigns
- Scriptwriting for video and branded content
- Set styling and creative production
- Interviewing and research for branded/editorial content
- Email and lifecycle marketing strategy
- Social media content creation and planning
- Website and landing page copywriting
- Digital product development (illustrations, presets, templates)
- Project and team management
- Cross-functional collaboration with design, product, sales, and comms
- Client communications and presentation
- SEO and performance-minded writing
- Adobe Creative Suite (Lightroom, Photoshop, Fresco)
- Procreate, Canva, and other design tools
- Asana, Basecamp, Airtable, and Google Workspace
- WordPress and basic CMS experience
- Familiarity with Figma, SEMrush, and marketing analytics tools
Creative + Marketing Services
- Copywriting for campaigns, social media, email, websites, and ads
- Content development for branded editorial and blogs
- Scriptwriting for video, reels, and commercial content
- Art direction and on-set production for photoshoots and branded content
- Brand storytelling and messaging development
- Email marketing flows and customer journey mapping
- Social media strategy and content planning
- Product naming and tagline development
- Digital illustration and custom visual assets
- Lightroom preset design for brand photography
- Creative consulting and voice-of-brand audits
- Portfolio and website copy refresh services
EMILY CARUSO 