Tag Archives: copywriting

Let’s be honest—if your 2025 marketing plan is still obsessing over click-through rates, it’s probably time for a reset. A click isn’t a conversion. Not anymore. It’s just the start of a longer, messier, human journey. And as someone who’s spent a lot of time building content and campaigns meant to convert, I can tellContinueContinue reading “Clicks Aren’t Conversions: Rethinking Digital Strategy in 2025”