Author Archives: Emily Caruso

Clicks Aren’t Conversions: Rethinking Digital Strategy in 2025

Let’s be honest—if your 2025 marketing plan is still obsessing over click-through rates, it’s probably time for a reset. A click isn’t a conversion. Not anymore. It’s just the start of a longer, messier, human journey. And as someone who’s spent a lot of time building content and campaigns meant to convert, I can tellContinueContinue reading “Clicks Aren’t Conversions: Rethinking Digital Strategy in 2025”

Sprouted Herb Croutons

Whether you’re prepping for holiday guests or prepping salads for lunches, homemade croutons are so simple to make and add a nice extra touch to dishes. They also happen to be a really tasty snack! These Sprouted Hern Croutons are made with my FAVORITE bread, the Sprouted Sourdough by Alvarado Street Bakery. Try some ofContinueContinue reading “Sprouted Herb Croutons”

Blackberry Ricotta French Toast

I wouldn’t say I am a health nut by any means. I eat what I want when I want to, for the most part, paying attention to food quality and how it makes me feel. Luckily, I actually enjoy the taste of vegetables, fruit, and healthy grains, but I really miss bread. Or at leastContinueContinue reading “Blackberry Ricotta French Toast”

Chocolate Banana Zucchini Bread

It’s been a while since I’ve made any loaf style bread so when I realized National Zucchini Bread Day was upon us, I had to make some. But of course, I had to be extra about it and make Gluten Free, Vegan, Chocolate Banana Zucchini Bread. It’s a constant battle convincing people who never actuallyContinueContinue reading “Chocolate Banana Zucchini Bread”

North Coast Organic Apple Products

I’ve been working with North Coast Organic for a year now and I am so proud to help market such amazing, healthy, and honest products. North Coast Organic produces unfiltered organic apple juices, sauces, and apple cider vinegar. All of their products are Non-GMO, no sugar added, and made with only US grown apples. TheirContinueContinue reading “North Coast Organic Apple Products”

Cook’s Pantry – A New Line of Vegetables, Fruit Spreads, Sauces, and Condiments – Targets Evolving Food Trends.

Ventura, CA – November 30th, 2017- Katalina Holding Company has launched its newest line of shelf-stable vegetables, fruit spreads, sauces, and condiments: Cook’s Pantry. https://youtu.be/FCTeTqrDmGM Cook’s Pantry products are made with simple ingredients and made in small batches, harvested by farmers from all over the world.  Included in the line are products like whole grainContinueContinue reading “Cook’s Pantry – A New Line of Vegetables, Fruit Spreads, Sauces, and Condiments – Targets Evolving Food Trends.”

Can’t Stop Won’t Stop: Video Dominates Marketing

Your story is key. Your story is why you started your business, why you’re passionate about what you do, and the reason why you believe a customer should buy your product or service over another.  So how do you plan to share your story? Sure, you’ve got the “About” section on your website. You’ve probablyContinueContinue reading “Can’t Stop Won’t Stop: Video Dominates Marketing”

SPOILER ALERT: Season 2, Episode 2 of “Spoiled to Perfection”™ Web Video Series Explores the Link Between Fermentation and Gourmet Chocolate

SANTA ROSA, Calif., May 15, 2017 /PRNewswire/ — Spoiled to Perfection, the unique, globally-acclaimed web video series that unlocks the magic behind the art of culinary alchemy in Sonoma County, CA, announced today that episode two of the second season is now available for on-demand viewing. In “Fermentation Road,” season one host and winemaker Garrett MartinContinueContinue reading “SPOILER ALERT: Season 2, Episode 2 of “Spoiled to Perfection”™ Web Video Series Explores the Link Between Fermentation and Gourmet Chocolate”

Gluten Free | Dairy Free | Apple Strawberry Muffins

I think it’s finally safe to say that I can bake now. I used to really suck at it because I hate following directions and I like improvising, which isn’t really allowed in baking. I think I’ve finally learned when I can and cannot improvise and have since had several successful baking experiences. I gotContinueContinue reading “Gluten Free | Dairy Free | Apple Strawberry Muffins”